Director of Audiences and Growth

Salary & Band: £55k –60k dependent on experience
Contract: Permanent, Full Time
Line Manager: Chief Executive Officer
Responsible For: Communications, Press, Box Office, Fundraising, Front of House Teams
Location: Belgrade Theatre, Coventry

This new role will ensure that:

• There is a unified strategy for Communications, Marketing, Box Office Fundraising and Front of House that delivers increased income through sales, audience engagement, increased profile, and fundraising,
• The Belgrade Theatre meets or exceeds attendance and income targets, and our audience reflects the City of Coventry and its environs,
• Our public-facing teams articulate the same powerful narrative about the work we do at the Belgrade Theatre to visitors and stakeholders, demonstrating our core values of co-creation, outreach and transformation.

You will lead income generation and stakeholder relations for sales and fundraising a, contributing to, and increasing, our current £7.5 million annual turnover.

You will support our CEO in building our case for investment and lead on our impact reporting. You will be a prominent advocate for the Belgrade Theatre and a confident communicator and champion for the theatre in both public and private spheres.

You will ensure that the appropriate teams collaborate effectively across the Organisation, to achieve our objectives and work effectively with the Senior Leadership Team, key stakeholders and the Board of Trustees.

We are looking for a strategic leader, with a blend of creativity, business acumen and exceptional communication skills. You will ideally have a proven track record in:

• Leadership of a marketing or external relations department of a major organisation(ideally, theatre-based),
• Income generation and growth.

If you thrive in a dynamic, ambitious and creative organisation, we encourage you to apply.

What are we looking for?

Personal Qualities

• Passion for, and knowledge of, theatre,
• A skilled and audience-centred theatre professional with an instinct and expertise in reaching new markets,
• A confident and assured communicator, both in written and verbal presentations,
• Entrepreneurial, innovative, personable, collaborative and good at working on own and in a team,
• Flexible and dynamic, with an ability to adapt and respond quickly to a fast-changing environment,
• Ability to quickly build trust and credibility, both internally and externally.

Experience

• Proven recent experience of leading a marketing, external relations or development team of scale,
• Proven experience in income generation across a broad range of different sources,
• Proven management experience of a high-performing team,
• Influencing and inspiring a variety of stakeholders, verbally, in presentations, face-to-face meetings and in writing,
• Expertise in working with senior stakeholders/volunteers, ideally including trustee boards.

Skills

• Leadership skills: motivating and developing a cohesive, high-performing team,
• Excellent written and verbal communication skills, including confident presentation and influencing skills and the ability to write persuasive and engaging content,
• Excellent interpersonal and relationship-building skills across multiple internal and external stakeholders and funders, at a senior level,
• Excellent organisational and planning skills and ability to set and meet deadlines,
• Excellent decision-making and the ability to exercise sound judgement,
• Excellent budget and financial management skills, including setting, monitoring and reporting to both internal and external stakeholders,
• IT and database management skills including Word, Excel, PowerPoint and using databases.

For more information and to apply, download the Candidate Pack below.

Deadline for applications: Wed 15 Jan, 9am
Interviews: w/c 20 Jan

Disability Confident Committed Employer

As a Disability Confident Committed Employer, we have committed to:

• Ensure our recruitment process is inclusive and accessible,
• Communicating and promoting vacancies,
• Interviewing disabled people who meet the minimum job criteria,
• Anticipating and providing reasonable adjustments as required,
• Supporting any existing employee who acquires a disability or long-term health condition, enabling them to stay in work,
• At least one activity that will make a difference for disabled people.

Find out more about the Disability Confident scheme here.

If you would like to be considered under the Disability Confident Employer Scheme please complete this form: Disability Confident Employer Scheme

Finally, if you need any support to help you apply, please don’t hesitate to get in touch via recruitment@belgrade.co.uk, and we will do our best to meet your needs.