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Christmas campaign sees stream of panto to local hospitals and nursing homes

Posted on 23 December 2013

Thanks to the generosity of over 1,000 individuals and businesses, we have exceeded our £7,000 target for this year’s Give the Gift of Theatre campaign by raising a whopping £8,900.

As a result, we will be able to broadcast a performance of Jack and the Beanstalk into local hospitals, hospices and nursing homes on Boxing Day.

Filming took place at the theatre this week and the show will be streamed via the internet to Coventry & Warwickshire Hospital, Warwick Hospital, three Myton Hospices’ and a number of nursing homes, including Herald Lodge, Charnwood House and Keresley House.

After receiving an overwhelming number of donations we have also been able to provide almost 400 free panto tickets to families facing hardship this Christmas.

Donations were received from over 1,000 individuals and businesses including Jaguar Land Rover, Coventry Building Society and Barclays Bank who organised a fundraising day in the city centre branch on 18 Dec, with Simple Simon from Jack and the Beanstalk and Finham Primary School choir as guests of honour. This event raised £150 for the campaign.

Development Director David Jane said, “We’re so pleased to have exceeded the target for this year’s Give the Gift of Theatre campaign. I’d like to say a huge thank you to everyone who donated and helped provide people who are facing a challenging Christmas time with a treat that they won’t forget. Spending quality time together watching a show and building happy memories for the future can be a luxury and one that some people simply cannot afford, or may miss out on if they’re in hospital. We can’t make people’s problems go away, but we can give them some respite from them, and help them to feel more positive.”

The Give the Gift of Theatre campaign will continue to run throughout the year to provide people who are facing challenging circumstances with free tickets to suitable shows at the Belgrade. A registered charity itself, the theatre provides the tickets for half their value and the remaining amount is raised/donated.

David added, “We’re already looking ahead to 2014, and making sure that we can continue to build upon the success of this year’s campaign. People can continue to donate via our website or in person at the theatre’s Box Office. They can even hold their own fundraising events, such as a car boot sale, coffee morning or even a dress down to work day, and any runners out there can enter the Coventry Half Marathon on behalf of the campaign.”

To make a donation to the Give the Gift of Theatre campaign visit www.belgrade.co.uk/gtg. For further information on the campaign or to discuss a fundraising idea, call Lexy Rooney on 024 7684 6758 or email arooney@belgrade.co.uk

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